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Based On
Unfounded Belief

Knock on Wood is an apparel brand offering unique products for the superstitious, blended with style and comfort catered to your individuality. We are here to get you through daily superstitions with something to "Knock On" every time you say that famous phrase.

Featured Products


Our Story

Building off the notion of unfounded belief, Knock On Wood Apparel Co. brings comfort to those having daily superstitions that get in the way of their everyday tasks.
What once was an idea became reality after countless hours of work and dedication to the brand, and from years of testing to create the perfect product line to blend in with style, originality, and subtlety, we are finally here to make our mark on the world. 
We hope we can be that little piece of wood that's always around when you're feeling jinxed by intrusive thoughts.

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